News

Gregor Kleinknecht’s chapter on trademarks and copyright in Growing Business Innovation

  • November 27, 2017
  • By Hunters Law

Using trademarks, design rights and copyright to protect innovation

In this chapter, Partner Gregor Kleinknecht, discusses the role of branding and design, arguing that they are key to turning innovation into marketable and commercially successful products. As the importance of brand rights have increased in the global economy, Gregor notes that brand protection challenges and threats to brand integrity are becoming increasingly demanding for brand owners.

Gregor also discusses IP rights and how they protect different aspects of a product. The chapter also focuses on the value of trademarks in protecting innovation.

This chapter was originally published in “Growing Business Innovation: Creating, Marketing and Monetising IP”, and can be purchased here

Related News

Apr 02, 2020
Stephen Morrall and Petra Warrington discuss Government Support Measures for Businesses and their Employees
Mar 11, 2020
Amanda Lathia discusses employment law changes from 6 April 2020 in Employee Benefits
Mar 02, 2020
Amanda Lathia examines off-payroll working rules following the news of Thomson Reuters freelancers in Employer News
Feb 18, 2020
Amanda Lathia examines partnerships and important factors to consider that will help navigate future challenges
Feb 14, 2020
Gregor Kleinknecht comments on new rules for copyright in the EU in IBA Global Insight
Feb 13, 2020
Amanda Lathia examines the increase in fines under the GDPR in Information Security Buzz
Nov 27, 2019
Amanda Lathia discusses firing employees over social media posts in HR Grapevine
Nov 27, 2019
Amanda Lathia comments on the Supreme Court case that led to Royal Mail employee’s dismissal in Personnel Today
Oct 23, 2019
Gregor Kleinknecht’s chapter on trade marks and design rights post-Brexit published in Winning with IP
Oct 17, 2019
Amanda Lathia comments on the Supreme Court employment ruling in favour of Judge Claire Gilham in The Times

© Hunters Law LLP 2020 | Privacy NoticeLegal & Regulatory | Cookies Policy | Complaints Procedure

Hunters Law LLP is authorised and regulated by the Solicitors Regulation Authority (number 657218)