Trade marks and design rights post-Brexit

Gregor Kleinknecht at Hunters Law reviews the role of trade marks and design rights in promoting innovation post-Brexit.

Banding and design are key to turning innovation into marketable and commercially successful products, regardless of product or industry sector. Branding and design, and the associated IP rights, enhance product awareness, quality perception and customer loyalty, helping to distinguish innovative new products from those of other competitors. Brand rights are increasingly valuable and important for businesses in a global economy but, at the same time, protection from challenges and threats to brand integrity becomes ever more demanding for brand owners. For products origination from the United Kingdom or targeted at customers there, the need to prepare for a post-Brexit environment adds an additional layer of complexity.

Read the full chapter published in “Winning with IP – Managing Intellectual Property Today”, which can be purchased here.