Options for brand protection and dispute resolution
Brand rights enhance product awareness, quality perception, and customer loyalty and stimulate innovation. As the value and importance of brand rights have increased for businesses in a global economy, so are the brand protection challenges for brand owners and threats to brand integrity becoming ever more complex and global in scope; but brand owners have a wide range of effective tools at their disposal to deal successfully with those challenges, whether in a purely national or in an international cross-border context.
Read the full chapter published in “Growing Business Innovation”, which can be purchased here.
Gregor Kleinknecht, Partner